WORLDREMIT | REMITTANCE APP
Customer: Migrants living abroad sending money home | Skills: Tone of voice, marketing, UX, CRM
I joined WorldRemit to help launch a full rebrand, including creating a tone of voice to fit their vibrant and joyful customer experience.
Combining desk research and user interviews, I worked closely with the Design team to craft our new brand guidelines. I then ran workshops to champion our brand voice internally and led a complete overhaul of all our old content.
From there on out, I created assets across every touchpoint of the customer journey, making our brand shine through in every step.
Biggest success 📈
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WorldRemit was my first foray into UX, mapping customer journeys and fixing pain points. I learnt how to conduct customer research and create a tone of voice that really resonates.
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Brand awareness campaign across multiple channels.
Rebrand launch email.
Research-based target customers.
Research-based target customers.
Campaign featured on billboards across London.
Research-based tone of voice and brand.
Campaign featured on billboards across London.
Transactional customer email.
Campaign featured on transport across the Philippines.
Onsite product copy.
Featured advert in Philippines newspaper.
Transactional customer email.